In an age where digitization is not just a trend but a must, we see e-commerce as a natural and necessary development for our company. Creating an e-commerce platform isn't just about increasing sales – it's a way for us to reach out and really understand our customers on a deeper level. Through the digital interaction, we can build stronger, longer-term relationships and become part of our customers' everyday life, where we are always available with relevant solutions.

Personally, we see great opportunities in building something that not only works smoothly, but that surprises and engages. For us, e-commerce is more than just a sales channel – it's a chance to give our customers a completely new experience, where we can communicate our passion for our products and our desire to offer something unique. It's about taking the soul of our physical business and putting it in a digital form that feels personal and authentic.

Vision:

Our vision for our e-commerce is to create a place where our customers not only shop, but where they feel seen and understood. We want them to be greeted by a user-friendly interface, but also by a feeling of care – that every recommendation, every campaign and every contact feels relevant and well thought out. We will not be another impersonal online store; we want to be the digital store that customers return to because they know we care about their needs and wants.

One idea that we see great potential in is creating a personalized shopping experience through AI-powered technology. We envision a platform that learns from customers' behaviors, where they get product suggestions that really interest them, and where we can constantly adapt and improve the experience based on their feedback. In addition, we want to integrate a stronger connection to sustainability. What if we could offer customers the ability to easily see how their choices affect the environment and give them options for more sustainable purchasing decisions? This would not only be in line with our own values, but also engage and motivate our customers to act responsibly.

On a personal level, we see e-commerce as a way to challenge ourselves - to constantly develop, think new and push our business forward. It should not just be a channel for sales, but a living part of our company that reflects our creativity and our desire to be at the forefront. We are convinced that with the right strategy and passion, we can create an e-commerce that makes a difference, both for our customers and for us as a company.